3 simple steps to Boost Sales through Email
Yea, you were listening when everyone said to start collecting emails and now you have emails trickle in every now and then... That was easy. But now that you officially have an email list, the question is...what are you going to do with it?
email marketing? That's old school... Yes, but worth it.
I get it, you're dragging your feet because it's one more strategy to research, create, implement, etc etc... Well, would you be more excited about it if I told you that emails drive more sales than social media? Or that 70% of people make use of coupons or discounts they learn about from email? Or that email has an ROI of around 3800%?
If I have your attention now, let's do this!
1. Choose a Platform
And guess what? If you already have a sign up form you probably don't even need to do this part. To keep things simple, we're going to use MailChimp for our example since that's free, popular, and has everything you need.
2. a simple Strategy
We are talking small business e-commerce here, you are the marketing and sales department right? So here's what I recommend to keep it super simple:
Email your whole list once a week on the same day with one discounted or freebie item that's good for one day.
- Send your emails on a weekday, perhaps Tuesdays. This is a big generalization, but studies suggest that this is when you'll get the most open and click-thru rates. However, you really need to think about your audience here. If you sell cake supplies, for example, perhaps Monday would be a better day given they're probably working on cakes Tuesday-Saturday.
- Have your calendar handy. Is it about time that folks are going to be shopping for Mother's Day? Christmas? Election day? National Cookie Day? Hey, it's a thing. Make sure they know what perfect items they can get from you for each season/holiday/cookie day...
3. The set up
No html? no prob...
Now, when it comes to html email's, there is NO SHAME in being image based. If you want to just make your whole email an image, just make sure the width is 600px and you're good to go! Just know that it can only link to one URL.
Here's a good example of an effective, well designed email that is one big image (actually, two since the logo is another image...but you get the idea :)).
mailchimp + shopify
Now, if you're on Shopify, and want a bit more flexibility you can download the MailChimp app and from your store admin, you can select products or a collection and select "Email Using MailChimp" from the Bulk Actions menu.
This will automagically create a new campaign for you in MailChimp. I love this option because no one likes copy and pasting everything! And re-uploading images...and so on.... Anyway! It's super helpful if you're featuring different Shopify products in your email.
The only other thing you need to actually think about in your setup is the subject line. I'd highly suggest reading these best practices before hitting the send button.
In conclusion, I hope this makes it a bit more clear why you should start emailing and how. These are the basics and it's all you need to get started on the right foot. There are so many other facets to emailing that can really boost your bottom line from list segmenting to e-commerce integrations, but in the meantime, I want to hear from you!
Do you have an email strategy and is it working for you?