Etsy To Shopify in 10 Simple Steps
Selling your handmade products on Etsy is the easiest, most effective way to get started. Once the ball gets rolling though, you may want to expand your horizons.
This doesn't necessarily mean closing your Etsy store, but what about opening your own bon-a-fide shop as well?
There are a myriad of reasons why you'd want to explore this option, but let's just assume since you're still reading this that you're ready to get started!
1. Buy your domain
Check to see if your preferred name is available. Namecheap and GoDaddy are both fine options. This is something you don't really need to think too hard about. Domains don't really do anything except give you a URL (www.yourstore.com). Just a couple tips to keep in mind:
- keep it under 15 characters
- .com is most common, best to keep with this convention if available. If not, just stay clear of .biz and .us as those are associated with spam.
- I'd highly recommend purchasing a private registration, otherwise you WILL get telemarketing calls
Once it's bought, just stash your confirmation & registration emails somewhere handy and move on to #2, we'll 'hook up' the domain as the last step.
2. Sign up for a free 14 day Shopify trial
Now that you own your domain, you're going to need a website (if you don't mind directing folks to yourstore.myshopify.com you could even skip step #1 - I wouldn't recommend it though). You can sign up for your free trial here.
3. Import Your Listings
You have your domain and your hosting (via Shopify) now you just need to set up your store. The quickest way to get everything in place is to simply import your products from Etsy.
4. Choose a theme
Okay, I'm a little biased here, but I'm a huge fan of our Shopify themes. :)
In all seriousness, though, try the free themes and see if any of them will work for you before buying one.
From your dashboard, click "Online Store" -> "Themes". The default theme (as of the time of writing this post) is "Debut" so that will be available to you to customize off the bat. To browse the other free themes, click "Visit Theme Store" in the top right corner.
The great thing about trying out different themes is that you can easily switch between themes on your Theme dashboard page without losing any of the settings you've setup per theme.
5. Organize Your Shop
In Shopify, there are numerous ways to organize your products. For the sake of just getting it done. Let's just keep it really simple.
Let's assume that you've organized your Etsy shop into "Sections". When you imported your products, Etsy's "Section" info also ported over. So, if your Etsy "Sections" look like this:
Each product in those sections will be tagged in Shopify with it's Etsy section.
So, we will organize them in the same fashion in Shopify but using "Collections". To do this, we will go into "Products" -> "Collections". And create a new collection for each of those items by selecting "Product Tag", "is equal to" "Balloons".
6. Set Up Your Menu(s)
At this point, your Shopify store should still be looking like a skeleton. It's time to setup your menu's and get this looking legit!
We are going to put all your items in your "Catalog" menu item - again, keeping it simple. To do this, we are going to create a sub-navigation item to "Catalog" by creating a new Menu and naming it "Catalog"
In your main navigation, along with the default "Home" & "Catalog" items, I'd suggest adding "About", "Blog", and "Contact" pages as well. Most themes also offer footer menu options, this is where I typically put utility/legal type info such as:
- Return Policy
- Shipping Info
- Terms & Conditions
7. Make it Pretty
Some rules of thumb about design:
- Photography is paramount. If you don't have great images, get them.
- If you're saving up for professional branding, just go with a simple text logo. Pick 1 or 2 colors and fonts you like in the theme editor. The simpler, the better.
8. Set Up Payment Processor
Most folks use Shopify Payments/Stripe and Paypal. It's super easy to set up.
9. Set Up Shipping Rates
Oh, shipping...BY FAR the #1 reason for cart abandonment. Think strategically about this one.
In any case, whatever you do on Etsy you can easily set up on Shopify.
And that is it... You're officially an online shop owner!