Shopify vs. Squarespace

If you're looking to start selling online, you've come to the right place.  

Pouring over pricing & feature lists that aren't all that helpful and setting up trials on pretty much every platform out there?  I know, because that was me when I started selling online.  

I eventually went with Shopify, for various reasons that I will go over below.  (Fun fact:  the website I made for this is now our Sweet Naomi Shopify theme.)

But, first things first!  If you're choosing between Shopify and Squarespace... 

Use the right tool for the job

All businesses are different.  For example, a photographer selling sessions is going to have different e-commerce needs than someone selling photography equipment.  Some things you may want to consider:   

Shopify Logo

Shopify may be for you if...

  • you have large inventory
  • you also sell in-person or have a storefront 
  • you also sell wholesale
  • you want robust email marketing integration
  • you want the option of using a custom design
  • you want more e-commerce capabilities such as wishlists, pre-ordering, BOGO sales, product reviews, gift cards, etc
Squarespace Logo

Squarespace may be for you if...

  • you have small inventory
  • you want to dip your toes into selling online and already have a Squarespace site
  • you sell services
  • you sell digital products

The Pro & Con's of Shopify

Why we love Shopify:

  • Product Organization
    In Shopify, you can organize your products a number of different ways but one thing that I love in Shopify are Automated Collections.  This let's you set multiple conditions to a collection so that you don't have to manually do it.
  • Bulk Editing  
    Bulk editing is another area in which large inventory shops are much better suited for Shopify.  Changing the price, for example, on multiple products is a quick cinch.
  • Made for E-Commerce businesses at any stage
    From those that are just getting started to seasoned online shops, Shopify is a great fit for businesses that want a website that simply sells.

Our Shopify wishlist:

  • Better blogging
    You can have simple blogs on Shopify, but that's it.  There are no categories, just tags.  You also can't export blog posts, which is a bummer.

The Pro & Con's of Squarespace Ecommerce

Why we love Squarespace Ecommerce:

  • Simplicity 
    It's really simple and quick to create a website on Squarespace, especially if you find a template that fits your needs.
  • Pricing
    You can start selling on a Squarespace site on any of their plans.  At $12/mo that's quite a bargain if you're just getting started.
  • Block Power
    Content blocks are where it's at.  If you've used Squarespace and know how easy it is to insert galleries and slideshows almost anywhere, it's difficult to be happy with anything else.

Our Squarespace Ecommerce wishlist:

  • E-Commerce Specific Functionality
    Wishlists, Preorders, BOGO sales, product reviews, gift cards
  • Bulk Editing

We obviously really like both platforms (we actually currently use Squarespace to sell our Shopify themes!).  

If you have any questions about either platform, ask them below - happy to help! 

Stay tuned for future posts on how to get up and running with Shopify and Squarespace.